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Tropical Smoothie Cafe/Bounteous

I led the UI team in overhauling the CRM campaign for Tropical Smoothie Cafe, focusing on creating a cohesive identity across all email communications.

Services: UI CRM

Client: Tropical Smoothie Cafe / Bounteous

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We developed a unified design that made each email instantly recognizable, building familiarity and reinforcing the brand’s identity. This consistency helped users build confidence in the brand, fostering trust and engagement.

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The Results

The result was a more connected and loyal customer base, reflecting the strong visual and strategic alignment of the campaign with Tropical Smoothie Cafe's core values.

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