Holand America/Bounteous
I led the UI team in redesigning Holland America's CRM campaign for their casino line. Our goal was to create a fresh, engaging look while maintaining the brand's core aesthetic.
Services: UI CRM
Client: Holand America/Bounteous
The new interface dramatically improved user interaction by simplifying the process of understanding and applying rewards in the onboard casino. Previously complex tasks were streamlined, allowing guests to effortlessly navigate their rewards and maximize their gaming experience.
The Results
The revamp significantly improved the user experience by making it more intuitive for guests to understand and utilize their rewards in the onboard casino. As a result, the campaign drove increased user engagement and enhanced customer satisfaction, aligning perfectly with Holland America's commitment to quality and user-centric design.
